Lotus Exige US Debut at Bullrun 2006

For once, a car company gets it right and designs a car with the true enthusiast in mind. A bare-bones, performance machine, yielding only 190hp, yet reaches 0-60 in an impressive 4.6 second. Everything about the Exige screams performance. If it isn’t needed or adds to the performance, Lotus got rid of it. With its new body, unique from its sister (the Elise) which includes a longer, reshaped nose, rear wing, front splitter and roof with intake. These changes add about 90lbs of downforce (compared to the Elise’s 12lbs) at 100mph, giving the Exige superior handling and stability around any track or roadway. While only 300 of the Lotus Exige’s will likely see their way to America, you can surely bet that those drivers looking for a true “performance machine�… finally have something to smile about.

Bullrun is the most glamorous and high profile in a new breed of high-end "luxury lifestyle" automotive rallies. Each year, a hundred of the world’s premier super-cars embark on the beginning of an invite-only epic eight-day rolling party across the USA, bringing together a celebrity strewn cast of characters and ‘petrosexuals’ for an unforgettable adventure, where, the only obligatory goals are to party, drive and enjoy. Fueled by an impressive schedule of public and private events at the finest venues and hotels and in the most exciting cities in America, ‘Bullrunners’ make their way from one checkpoint to the next, learning their destinations daily, rocking to a close each night in the party capitals of America.

Bullrun 2006 is a coast to coast classic, New York to Los Angeles, July 22nd – July 28th. Starting at secret location in Manhattan, Bullrun will make its way to Los Angeles over 7 amazing days and nights. Bullrun is by invitation only and includes A-list celebrities, musicians, professional athletes, heads of state and motor heads. Vehicles range from the exotic to the outrageous.

Words and photo by Troy Hanson