According to AutoExpress, Aston Martin will soon be offering a special custom vehicle program to those willing to pay for it. Aston Martin design director Marek Reichman told the UK magazine that he wants to set new standards for the personalisation of cars. He is aiming to create a team of engineers and designers which could build virtually any model a customer could imagine.
The British brand will be using Aston’s historic Works Service department. By adding the engineering and production staff working on the One-77 he thinks that it is possible to support customers looking for special designs and requests. Reichman said;
There is much more choice in the world. So our cars need to be much more personal. For example, each Rapide requires 200 man hours of work to create. We have a total of 11 stitching options for the interior – and drivers can choose from a huge colour palette.
To ensure this process runs smoothly, there are very few machines involved in the production of the car, so we can tailor much of the finish to an exact specification. With the One-77 we have taken this philosophy a step further. It is a car built around a stationary chassis, not while it moves along a production line. This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities. The One-77 is the pinnacle of everything Aston Martin.
