Aston Martin has officially opened the doors to its first dealership in India, bringing the British marque’s luxury sports cars to the city of Mumbai. They will commence its presence in India with a new dedicated facility in Mumbai in partnership with Performance Cars.
Aston Martin’s Chief Commercial Officer, Michael van der Sande said,
India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market. Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship.
The Aston Martin dealership in Mumbai is located at Kemp’s Corner at the junction of the ultra premium Peddar and Altamount Roads and will offer customers a premium boutique environment wherein they can specify the cars to their exacting needs.
Aston Martin vehicle available at the dealership are the V8 Vantage Coupe and Roadster, V12 Vantage, DB9 Coupe and Volante, DBS Coupe and Volante and the four-door sports car; Rapide. These models will also be joined by the recently launched V8 Vantage S and the new Virage.
The company’s global dealership network includes a total of 134 dealers in 42 countries. As part of the company’s ongoing expansion plans Aston Martin has recently entered into Brazil, Chile, Croatia, Czech Republic, Greece, Taiwan and Turkey whilst seeking continued growth in new markets as well as emerging markets including China and the Middle East.
The disparity between “haves” and “have nots” in India is so great, that its almost obscene to see an Aston Martin dealership in a country where you can still be forced into slavery for at little as a $15 debt…incurred by your father’s father. smh.
Also – seems Aston Martin has forgotten what its like to be on the verge of bankruptcy. Worldwide expansion during a severe recession seems ill-advised.
I swear, whenever I encounter auto execs I’m both puzzled and alarmed at how little they or can intuit from the market. Its a miracle any of these companies survive long enough to enjoy the good economic years.