On 21 June 2011, McLaren Automotive will open the doors to its first global retailer, McLaren London. By the end of this year, McLaren will have 35 retailers in 19 countries worldwide selected by McLaren to offer the best in customer sales and service for a range of McLaren cars, beginning with the ground-breaking new MP4-12C high-performance sports car.
The flagship McLaren showroom is located at London’s newest and most prestigious address – One Hyde Park: The Residences at Mandarin Oriental, London and, as with every retailer in the new McLaren Automotive network, has been selected to sell the brand new MP4-12C.
Unlike any other automotive manufacturer, McLaren is stocking its retail network with a spare of every serviceable part for the MP4-12C: what McLaren calls its ‘pitstop’ service concept that ensures fast and efficient repair.
Following the London launch, two more McLaren retailers for the UK will open in Manchester on June 30, and Birmingham on July 5. The remaining 32 sites in the global network will be operational by the end of this year, beginning in July and through the summer with the European network in Belgium, France, Germany, Italy, Spain, and Switzerland.
All future McLaren sports cars will be built in the new £ 40m McLaren Production Centre (MPC), situated adjacent to the McLaren Technology Centre (MTC) in Woking, England. Up to 1,000 cars will be hand-built at MPC for worldwide distribution this year, with an annual production run of approximately 4,000 McLarens per year when the model line-up is complete by the middle of the decade.
