Video: The New 911 ‒ Development of Porsche Identity

Porsche has released a great video introducing the latest 911, which was unveiled at the 2011 Frankfurt Motor Show. The basic concept of the succesful rear-engined two-door sports coupé has remained little changed over time.

The famous and distinctive design of the Porsche 911 was introduced in 1963 and has evolved with each generation. Although some people have mocked the design of the seventh generation 911, no one would deny the car has a remarkable history.

This advertisement shows how the German car maker can do justice to the legend of the 911 with its iconic identity ‒ design that is distinctive and technique that was born on the racetrack.

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