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Rolls-Royce Opens First Showroom in Latin America

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The first Rolls-Royce showroom in Latin America has opened in the Brazilian city of São Paulo, located in the Av. Cidade Jardim. The Via Italia Group, headquartered in São Paulo, is Rolls-Royce Motor Cars’ appointed dealer in Brazil.

The new 500 square meter showroom features a Customer Lounge. In the lounge you have bespoke-designed furniture and cabinets, includes leather, wood, surface finish and carpet samples from the Home of Rolls-Royce at Goodwood, England and examples of the company’s Bespoke programme. All Phantom and Ghost family models will be available for customer order.

The occasion was marked by a cocktail party attended by customers and local VIPs, hosted by Carlos Ferreirinha, the leading Brazilian expert in luxury. The evening’s entertainment was provided by Tony Gordon, considered to be one of the biggest names in Brazilian soul music.

Published: October 19, 2012 2:36 am

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