The whole concept behind Q by Aston Martin is to offer customers of the British luxury brand the opportunity to personalise their cars.
[youtube]https://www.youtube.com/watch?v=8Dy0AM4QUe8#t=169[/youtube]
It basically gives Aston Martin customers limitless choice when optioning out their cars and is somewhat similar to the Ad Personam program from Lamborghini with what it offers. In the follow video, some of the awesome things which can be done through Q by Aston Martin are showcased.
