Audi has globally outsold German rival Mercedes-Benz for a second month as the VAG division reaps the benefits of refreshing its line-up.
Audi’s February sales were up 4.2 per cent to a record high for the month of 122,550 luxury cars and SUVs, boosted by demand for the new-generation A3 compact series and revamped A6 saloon.
Strong demand from its top three markets of China, Germany and the United States are credited for a 7.4 per cent rise in the 2015 year-to-date record tally of 260,250 vehicles, Audi said. It will publish full-year results on March 10.
In the UK the four-ring brand is marking its 50th anniversary in the market with its two millionth British registration – appropriately an A3 E-tron – with a record market share of 6.4 per cent, topping BMW on 6.0 per cent and Mercedes-Benz on 5.0 per cent.
In a growing market Stuttgart-based Daimler last week posted its own record February with 120,270 deliveries for its core Mercedes-Benz division, up 14.6 per cent year-on-year, making its two-month tally 246,135 autos – but more than 15,000 behind Audi.
With Ingolstadt-based Audi’s ongoing market drive, it has already launched revamped A1 compact and Q3 SUV models for Europe and will later this year bring out new generations of its top-selling A4 and flagship Q7 SUV.
How luxury-sales market leader BMW is faring will be revealed when it releases its February figures next week.
[showhide]”Audi outsold German rival Mercedes-Benz for a second month in February as the Volkswagen division benefited from its revamped model lineup.
Sales in February rose 4.2 percent to 122,550 luxury cars and sport-utility vehicles (SUVs), a record high for the month, Audi said on Sunday, fuelled by demand for the new-generation A3 compact series and revamped A6 saloon.
January and February combined sales were up 7.4 percent to a record 260,250 vehicles on strong demand from China, Germany and the United States, its top three markets, Audi said.
Stuttgart-based Daimler last week posted record February deliveries of 120,270 vehicles for its core Mercedes-Benz division, up 14.6 percent from a year earlier to bring its two-month tally to 246,135 autos.
Ingolstadt-based Audi last month introduced revamped versions of its A1 compact and Q3 SUV to Europe and will later this year launch new generations of its top-selling A4 model and flagship Q7 SUV.
Luxury-sales champion BMW is expected to publish its February deliveries next week.
Audi will publish full-year results on March 10.”[/showhide]
