The International Geneva Motor Show, or Salon International de l’Auto as its called in French, is an annual auto show held in March in the Swiss city of Geneva. The show is hosted at the Geneva Palexpo, a convention centre located next to the Geneva Cointrin International Airport. The Salon is organised by the Organisation Internationale des Constructeurs d’Automobiles, and is considered one of the most important major international auto shows.
First held in 1905, the Salon has hosted almost all major internal combustion engined models in the history of the automobile, along with benzine- and steam-powered cars from the beginning of the century. Exotic supercars often steal the spotlight during their debuts at the show. Prototypes, new equipment, technical breakthroughs, international partnerships, as well as political and social debates, have been announced at the exhibition. The show is regarded as a level playing field for the world’s automakers, aided by the fact that Switzerland lacks an auto industry of its own.