Back in the middle of September, Porsche launched a special ‘The Sound of Porsche’ pop-up shop in Manhattan. Now a new pop-up shop has been opened in London.
Just like the store in Manhattan, the new London facility provides an interactive and multi-sensory brand experience. Through this, visitors have the opportunity to travel through the past, present and future of the Porsche brand.
The Sound of Porsche shop can be considered as a modern-day record store with a selection of digital films available for customers alongside 25 Bose QuietComfort headphones.
Discussing the shop, member of the executive board for sales and marketing at Porsche AG, Bernhard Maier said, “This new marketing format enables us to connect with young and young-at-heart visitors in an appealing way. We are helping people to better understand the brand through our fascinating stories. This interactive brand experience enables visitors to explore the technical performance and stylish design of Porsche in depth. It is an innovative way of telling and experiencing the story of our brand.”
